Alex, Author at Macbeth Lankester

We break down the key takeaways from Cision’s recent webinar ‘Understanding today’s media: Industry insights from top journalists’. Led by Carrie Parker from Cision, the webinar built on 15 years of data from the company’s ‘State of the Media Report’, which this year surveyed 3,000 journalists globally to understand their thoughts on the biggest challenges…

Introducing Katie Cole, Marketing & PR Consultant – Head of Digital Marketing, at Macbeth Lankester, who joined us in 2023. We asked Katie to give us a snapshot of her career in marketing so far, her role with us and what she thinks are the main opportunities and trends for B2B marketing in 2024. Tell…

Life is turbulent sometimes, and the vision you have for it isn’t always going to be what you expected. At the age of 23, I promised myself, and my parents – that I would place my camera to the side if I didn’t see any success by the age of 25. 7 months ago, post…

In a recent academic article on thought leadership for B2B marketing it was said that “…content resonance is partially influenced by the operational helpfulness offered by the marketer’s content. A marketer’s thought leadership competencies, in turn, are influenced by their perceived operational helpfulness, market foresight, dialogic responsiveness, and sharing generosity.” There’s a fair bit to…

In an increasingly crowded and complex marketplace it is becoming more difficult to distinguish between businesses with real technical or niche expertise, and everyone else. More and more sectors are starting to experience the same challenge faced for years by specialist industries such as construction, tech, and engineering; how to craft a compelling marketing message…

In an increasingly digital age, the traditional business card seems to be on the decline. However, for many, the art and creativity that goes into designing and printing a beautiful business card is still appreciated. Macbeth Lankester, a creative agency based in London, is one such company that still values the process of creating a…

Marketing an engineering company can be a challenging task, especially in a highly competitive industry where technical expertise and innovation are key factors in attracting new clients and talent. With the right approach, it’s possible to create a strong brand that showcases your company’s unique value proposition and sets you apart from the competition. One…

A recent article in Edie magazine has reported that the number of green jobs in the UK has reached a new high. This is great to see but not a trend just limited to the UK, as according to IRENA the renewable energy sector is creating more jobs globally, particularly in solar energy. However, our…

The latest edition of Simply ML is out, in this edition we discuss what exactly Web3 is, welcome new team member Sophie and talk about our bracing trip to the Nordics. [vc_row][vc_column][ut_btn font_weight=”” button_text=”READ OUR LATEST EDITION” button_link=”url:https%3A%2F%2Fmailchi.mp%2F99a30402ecab%2Fsimply-macbeth-lankester-oct2021-6024889|||” button_background=”#2c3e50″ button_text_color=”#ffffff” button_text_color_hover=”#009987″][/vc_column][/vc_row]

Sometimes we forget the great locations right under our nose. We forget about holidaying in Great Britain, and we forget the amazing things that go on in the spaces at the back of our mind. In 2022, MiTek has taken us to different corners of the UK. From sunny Cornwall, to busy London, Grimsby, Shrewsbury…

What people are saying

“Operating across EMEA presents remarkable opportunities, yet it also entails the challenge of delivering consistent communication to diverse markets. MacbethLankester demonstrates a deep understanding of multi-country B2B marketing, enabling us to articulate a cohesive MiTek narrative while honouring local nuances and customer requirements. Their expertise has played a pivotal role in enhancing our brand positioning and fostering enduring client relationships throughout the region.”

Hennie Viljoen , EMEA Marketing Manager, MiTek
“My team and I had the pleasure of working with Alex and his team for many years. We could always count on them and their results. No matter the topic, they constantly delivered superb results for our websites and many more publications. Beyond that, their team are a true joy to work with.”

Julia Dietlinger , BayWa r.e Team Lead Web & Applications
“We’re incredibly proud of the work we do to champion construction across the South West. With Macbeth Lankester’s marketing expertise, we can focus our time on what matters most — supporting our members, delivering valuable events, while ensuring our insight and impact are shared more widely across the sector.”

Kevin Harris , CEO of CESW
“Macbeth Lankester were instrumental in Bellrock’s repositioning and brand refresh, bringing deep sector insight, pragmatic marcomms expertise and a genuinely collaborative approach. Working as an extension of our team, they helped us to clarify our story, elevate our content and engage with customers more meaningfully during a critical period of growth.”

Gemma Williams , Head of Marketing and Communications, Bellrock Group
“I’ve worked with Macbeth Lankester across both John Rowan and Partners and Bellrock Consulting, and they’ve been a constant source of strategic insight and creative energy.

Their ability to think ahead, adapt quickly, and bring clarity to complex messages has made them a genuinely valued part of the team. They don’t just deliver great communications — they help shape the direction of the business.”

Gurpal Virdee , Managing Director, Bellrock Consulting
“I’ve worked with Macbeth Lankester for ten years, and in that time they’ve become much more than a PR and marketing agency, they’ve been genuine partners, helping to shape the John Rowan and Partners brand and helping us stand out in a competitive London market. From award wins and national coverage to creative campaigns and personal brand development, their support has been first-class.”

Mash Halai , Chairman, John Rowan and Partners