Tapping into forward feature lists and building relationships with publishers is a reliable way to achieve consistent coverage for clients. With so many channels now feeding into content planning, it’s easy to overlook the basics. One of those is remembering that magazines, both print and online, still publish forward feature lists across the year. What…

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As January comes to an end, we look enthusiastically towards the opportunities 2025 can bring our clients. In the excitement and hubbub of creative content planning, however, it can be easy to forget the basics. And one of those basics is remembering that magazines, both print and online, often publish lists of forward features for…

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We break down the key takeaways from Cision’s recent webinar ‘Understanding today’s media: Industry insights from top journalists’. Led by Carrie Parker from Cision, the webinar built on 15 years of data from the company’s ‘State of the Media Report’, which this year surveyed 3,000 journalists globally to understand their thoughts on the biggest challenges…

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