Powered by people. Accelerated by AI.

At Macbeth Lankester, creativity still leads. AI helps us work more efficiently, spot patterns faster and strengthen the thinking behind our work.

In the built environment, where every project, business and audience is different, we use AI to support research, planning and delivery. It helps us uncover useful insights, sharpen ideas and spend more time on the parts of the job that need human judgement.

Our approach and transparency

We use AI as a tool, not a substitute for experience, creativity or relationships.

That means using it carefully, being clear about where it adds value, and keeping people responsible for the thinking, decisions and final output.

We keep reviewing new tools and ways of working, but only adopt what is genuinely useful for our clients and our team.

Our principles are simple:

AI supports our work. It does not replace it

Human judgement stays at the centre

We are clear about how AI is used

Client confidentiality and trusted ways of working come first.

Technology supports creativity, not the other way around

“AI can make the doing faster. The thinking still matters most.”

Where intelligence meets creativity

AI supports our team across day-to-day work, including:

Research and insight gathering

Trend, audience and sentiment analysis

Transcription and summarising

Proofing and refining copy

Reporting and analysis

Supporting creative development

"Used properly, it reduces time spent on repetitive tasks and creates more space for strategy, creativity and client service."

What people are saying

“Operating across EMEA presents remarkable opportunities, yet it also entails the challenge of delivering consistent communication to diverse markets. MacbethLankester demonstrates a deep understanding of multi-country B2B marketing, enabling us to articulate a cohesive MiTek narrative while honouring local nuances and customer requirements. Their expertise has played a pivotal role in enhancing our brand positioning and fostering enduring client relationships throughout the region.”

Hennie Viljoen , EMEA Marketing Manager, MiTek
“My team and I had the pleasure of working with Alex and his team for many years. We could always count on them and their results. No matter the topic, they constantly delivered superb results for our websites and many more publications. Beyond that, their team are a true joy to work with.”

Julia Dietlinger , BayWa r.e Team Lead Web & Applications
“We’re incredibly proud of the work we do to champion construction across the South West. With Macbeth Lankester’s marketing expertise, we can focus our time on what matters most — supporting our members, delivering valuable events, while ensuring our insight and impact are shared more widely across the sector.”

Kevin Harris , CEO of CESW
“Macbeth Lankester were instrumental in Bellrock’s repositioning and brand refresh, bringing deep sector insight, pragmatic marcomms expertise and a genuinely collaborative approach. Working as an extension of our team, they helped us to clarify our story, elevate our content and engage with customers more meaningfully during a critical period of growth.”

Gemma Williams , Head of Marketing and Communications, Bellrock Group
“I’ve worked with Macbeth Lankester across both John Rowan and Partners and Bellrock Consulting, and they’ve been a constant source of strategic insight and creative energy.

Their ability to think ahead, adapt quickly, and bring clarity to complex messages has made them a genuinely valued part of the team. They don’t just deliver great communications — they help shape the direction of the business.”

Gurpal Virdee , Managing Director, Bellrock Consulting
“I’ve worked with Macbeth Lankester for ten years, and in that time they’ve become much more than a PR and marketing agency, they’ve been genuine partners, helping to shape the John Rowan and Partners brand and helping us stand out in a competitive London market. From award wins and national coverage to creative campaigns and personal brand development, their support has been first-class.”

Mash Halai , Chairman, John Rowan and Partners