Helping BayWa r.e. tell its renewable energy story across the world
BayWa r.e. is one of the world’s leading renewable energy businesses, working across solar, wind, storage, services and energy solutions.
With teams operating across more than 30 countries, the challenge was not a lack of good stories. It was how to bring them together.
Different markets had different priorities. Some were focused on large-scale solar and wind projects. Others were talking about storage, energy trading, corporate renewable energy solutions or community benefit.
BayWa r.e. needed communications that could flex across countries and audiences, while still feeling consistent, clear and connected to one global brand.
Our role was to help shape that voice and make sure the stories being told locally, regionally and globally all added up to something stronger.
Seven years of communications support, from global campaigns to local stories
Over more than seven years, Macbeth Lankester has supported BayWa r.e. across its global communications work.
That has included media relations, content development, video storytelling, thought leadership, website copy, award submissions, brand and product launches, and LinkedIn support for senior leaders.
We have worked with central and regional teams across Europe, Asia-Pacific and the Americas, helping to turn complex renewable energy activity into clear stories for the right audiences.
The work has covered everything from major solar and wind projects to storage innovation, community engagement, corporate sustainability, and the wider role of renewables in the energy transition.
We have also supported larger global campaigns, including The Decade That Matters, helping BayWa r.e. communicate its view on the urgency, opportunity and responsibility of accelerating climate action.
The work has always been about finding the right story, then telling it in a way that feels useful, credible and human.
A long-term partnership built on trust, consistency and understanding
The partnership has now spanned 29 countries and more than seven years.
During that time, BayWa r.e. has continued to grow as a recognised name in renewable energy, with communications that support its work across markets, business areas and leadership teams.
For Macbeth Lankester, the value of the relationship has been in the depth of understanding built over time.
Renewable energy can be technical. Global communications can be complicated. But the job is often quite simple: understand the business, understand the audience, and help people say what they mean clearly.
That is what we have helped BayWa r.e. do across countries, campaigns and channels.
Visit baywa-re.com to explore more of their work.
