Great things are built together

MiTek wanted to talk about its software in a different way. Not through a list of tools, features or technical benefits, but through the people creating it, using it and shaping what comes next for modern construction.

The result was Great Things are Built Together, a story-led film and content campaign developed across EMEA to show how MiTek’s technology connects people, process and progress across the construction supply chain.

Moving the story beyond software

MiTek wanted to reintroduce its software offer to the market, but the story needed to go further than features and functions.

This was about showing MiTek as a trusted technology partner at the heart of the construction supply chain. The challenge was to capture the expertise, innovation and collaboration behind its software, while creating excitement around the next generation of digital tools shaping housebuilding.

It needed to feel ambitious, but still human. Technical, but not cold. And it needed to work across different markets, teams and audiences.

Putting people at the centre of the technology

Working with MiTek’s marketing team across EMEA, we developed the Great Things are Built Together campaign, a cinematic, story-led initiative built around the people behind the software and the people using it every day.

Through short films, campaign assets, digital content, feature articles and social storytelling, we showed how MiTek’s software connects design, manufacture and construction across markets including the UK, France, Sweden, Poland and South Africa.

Launched at MiTek’s annual EMEA conference, where the film was described as the “pinnacle of the conference”, the campaign became a defining brand moment that continues to support global visibility, internal engagement and MiTek’s wider technology story.

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What people are saying

“Operating across EMEA presents remarkable opportunities, yet it also entails the challenge of delivering consistent communication to diverse markets. MacbethLankester demonstrates a deep understanding of multi-country B2B marketing, enabling us to articulate a cohesive MiTek narrative while honouring local nuances and customer requirements. Their expertise has played a pivotal role in enhancing our brand positioning and fostering enduring client relationships throughout the region.”

Hennie Viljoen , EMEA Marketing Manager, MiTek
“My team and I had the pleasure of working with Alex and his team for many years. We could always count on them and their results. No matter the topic, they constantly delivered superb results for our websites and many more publications. Beyond that, their team are a true joy to work with.”

Julia Dietlinger , BayWa r.e Team Lead Web & Applications
“We’re incredibly proud of the work we do to champion construction across the South West. With Macbeth Lankester’s marketing expertise, we can focus our time on what matters most — supporting our members, delivering valuable events, while ensuring our insight and impact are shared more widely across the sector.”

Kevin Harris , CEO of CESW
“Macbeth Lankester were instrumental in Bellrock’s repositioning and brand refresh, bringing deep sector insight, pragmatic marcomms expertise and a genuinely collaborative approach. Working as an extension of our team, they helped us to clarify our story, elevate our content and engage with customers more meaningfully during a critical period of growth.”

Gemma Williams , Head of Marketing and Communications, Bellrock Group
“I’ve worked with Macbeth Lankester across both John Rowan and Partners and Bellrock Consulting, and they’ve been a constant source of strategic insight and creative energy.

Their ability to think ahead, adapt quickly, and bring clarity to complex messages has made them a genuinely valued part of the team. They don’t just deliver great communications — they help shape the direction of the business.”

Gurpal Virdee , Managing Director, Bellrock Consulting
“I’ve worked with Macbeth Lankester for ten years, and in that time they’ve become much more than a PR and marketing agency, they’ve been genuine partners, helping to shape the John Rowan and Partners brand and helping us stand out in a competitive London market. From award wins and national coverage to creative campaigns and personal brand development, their support has been first-class.”

Mash Halai , Chairman, John Rowan and Partners